We are The Post-Modern Marketing Agency

For more than 40 years, Stein IAS has championed B2B as the powerful engine of global growth and innovation it is. We’re a full-service digital and integrated marketing organization bringing together state-of-the-art technology with creative-driven experiences to help make global B2B brands the most important in their markets.

What is Post-Modern marketing?

Over the past decade, B2B brands and agencies have widely adopted the practices of Modern Marketing, a digital, inbound, data- and analytics-driven paradigm that’s served us well. But now, as “modern” approaches become ubiquitous, we need to go even further. Post-Modern Marketing is a high-tech/high-touch reaction and re-set. We’re reclaiming marketing’s roots, which lie at the core of human emotion. In pop culture terms, we’re not Kirk or Spock – we’re Kirk and Spock. And we’re much more.

  • Experiential

    Post-Modern Marketing is creatively thrilling while extremely useful and shareable. To break through, we must connect highly personalized experiences that draw customers in and have utility to engage, inspire and empower. It’s not about ‘selling’ alone – it’s about creating exceptional experiences for our audiences.

  • Adaptive

    Post-Modern Marketing is constant and constantly evolving. Campaigns don’t just end. Communications are always on. And marketers need the stamina and persistence to outpace change and complexity, as well as the adroit skills of an agile developer to iterate, innovate and evolve.

  • Non-Linear

    The Post-Modern buyer journey doesn’t follow a straight line. So, while communications must well-planned and well-structured, they must be fluid and integrated across all channels and devices – and meet customers wherever they roam with the information and experiences they crave.

  • Collaborative

    Post-Modern Marketers need to inform and be fully engaged with colleagues across all business functions – from sales to IT to HR to, most critically, the C-Suite. And as the integration between departments continues to become closer, so too must the relationship between client and agency

  • Connected

    Powerful Post-Modern brands go to market armed with the optimal fusion of marketing technologies. There is no “out of the box” tech stack – no silver bullet combination. Brands need to intelligently and selectively choose the right tools and platforms to win the war for share of mind and wallet.

  • Predictive

    The magic of Post-Modern Marketing comes from having and being able to break down complex data. As marketing technologies are increasingly driven by automated, predictive tools and artificial intelligence, we can conjure experiences that are more dynamic, personal and relevant.

Why Stein IAS?

In 1973, IAS (Industrial Art Services) introduced B2B specialist marketing to Britain. In 1986, Tom Stein launched an integrated marketing/advertising agency that would become Stein + Partners Brand Activation, one of the highest achieving B2B agency in the U.S.. In 2013, we joined forces to focus on and fight for what’s most important to global B2B brands.

So depending on how you look at it, we’re a 40-year-old agency, a 30-year-old agency, or a 4-year-old agency. But no matter how you add it up, the sum of what sets Stein IAS apart is found in the deep thinking, specialized expertise, proven processes and advanced technology we use to place our clients at the forefront of B2B marketing.

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  • Mi 3 Process

    We employ the world’s most advanced, integrated and holistic process for B2B marketing – delivering the most important insights, interactions and creative inventions that activate opportunity.

  • Digital Marketing Mastery

    We are experts in managing the complex technological and organizational requirements of Post-Modern marketing – from integrating and fully leveraging the marketing cloud and predictive/intelligent adtech to providing the deep analytics to optimize performance.

  • Operational Model

    We are structured and truly function as One Agency, delivering the scalability and seamless delivery of service required to accelerate marketing activity and guarantee consistency –  everywhere our clients go to market globally.

  • Values-Driven Culture

    We provide our clients the best talent to meet their needs by continuously growing, fostering and retaining our global team of B2B specialists. And we do this by working with a set of universal values, and by investing in individuals with personalized training and development plans.

  • Transformational Results

    We time and again empower marketing organizations to generate leads, sales and ROI for some of the world’s most important B2B brands. In the process, we maintain our status one of the world’s most awarded B2B agencies.  

Our Global Network

Over the past decade, B2B brands and agencies have widely adopted the practices of Modern Marketing, a digital, inbound, data- and analytics-driven paradigm that’s served us well. But now, as “modern” approaches become ubiquitous, we need to go even further. Post-Modern Marketing is a high-tech/high-touch reaction and re-set. We’re reclaiming marketing’s roots, which lie at the core of human emotion. In pop culture terms, we’re not Kirk or Spock – we’re Kirk and Spock. And we’re much more.

Get in touch

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