Strategic Planner (Americas)
After revelling in his role as lead planner in the UK, Alistair has now taken his expertise across the pond to work with the Mi Insights team in our New York agency.
Alistair joined Stein IAS from an international architectural practice where he managed major healthcare and education projects. Following 3 years as a senior copywriter in the creative department, he moved to the Mi Insights team where he could fully exercise his organizational expertise, problem solving and flair for communication.
Since then Alistair has worked with international B2B brands including Atos, BP Castrol and Trelleborg to address the full spectrum of strategic planning challenges, from positioning to portfolio management. His unique skill set has also been instrumental in helping Stein IAS to develop the industry’s most advanced message content process.
An expert in the wants and needs of modern B2B buyers, Alistair is leading the charge in the development of highly segmented timeline planning and messaging to push multiple stakeholders along the B2B purchase journey. This intricate process has made him key to the success of international digitally driven campaigns. His messaging frameworks have been essential to demand generation projects for companies such as Atos and TalkTalk Business and his insights into the motivations of IT decision makers are invaluable to Stein IAS’ growing roster of blue chip technology clients.
Most importantly, his mixology skills don’t just apply to portfolio planning; he is also a dab hand with a cocktail shaker. Ali’s Bar always has the longest queue at the office party.