STEIN IAS CLAIMS FIRST BTOB AGENCY OF THE YEAR ACCOLADE AT GRAND PRIX DES AGENCES DE L'ANNÉE
10 December 2014
Representing a significant milestone in the growth of BtoB marketing in France, Stein IAS has claimed the ‘BtoB Marketing Agency of the Year’ title at France’s most illustrious award institution, Grand Prix Des Agences De L'année.
Based on the strength of Stein IAS’ award entry, the coveted award scheme honored the global agency by creating a new BtoB category to recognize Stein IAS’ advanced BtoB marketing approach.
Held at the InterContinental Paris Le Grand in Paris (Tuesday 9th December) and sponsored by Mrs. Fleur Pellerin, Minister of Culture and Communication and French marketing industry’s main trade associations, the Grand Prix Des Agences De L'année celebrates the most successful, innovative agencies in categories arranged by agency discipline.
Stéphane Munier, Director at Stein IAS (France), commented: “The true potential of BtoB marketing is beginning to be recognized in France, with French BtoB practitioners increasingly beginning to understand the new BtoB marketing power available to them. They can now take advantage of deeper customer insights, multi-channel creative inventions and technology-enabled interactions. They can accelerate the buyer journey, increase the output of sales qualified leads and transform the boardroom’s view of marketing ROI.”
Dan Sheridan, General Manager at Stein IAS (France), commented: “For the most prestigious and well respected measure of marketing communications excellence in the country to create a new category in response to our continual championing of the BtoB cause in France is a phenomenal feat. BtoB is waking up in France and as an agency, we’re setting the standard.
“Moving forward, we’ll be looking to bring the agency’s extensive international expertise across all continents. In addition, we also aim to bring our award-winning strategic approach to BtoB marketing, underpinned by sophisticated marketing technology such as Oracle Marketing Cloud, to global BtoB brands operating in the French market.”
For more information about the Grand Prix Des Agences De L'année and a full list of the 2014 winners, please visit: http://www.lesagencesdelannee.com/index.html
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