AGENCY SCOOPS BACK-TO-BACK PR AND CONTENT ACCOLADES
29 November 2016
Showcasing the strength of its B2B content marketing and PR offerings, Stein IAS was awarded two coveted industry accolades, at two prestigious award schemes, in just two days, for long-standing client Trelleborg’s marine systems operation.
First, the agency was awarded ‘Best Content Marketing ROI/Measurement Program’ at The Drum’s 2016 Content Awards (London, Wednesday 2nd November). The agency was honored for its ‘Measurable Marketing Quality’ campaign which saw Trelleborg marine systems opertion switch from a traditional marketing approach to a cutting-edge digital marketing strategy, courtesy of a five-year marketing transformation project.
Stein IAS then picked up ‘Best Science/Technology Campaign (STEM)’ at the 2016 CIPR North West PRide Awards (Manchester, Thursday 3rd November), for Trelleborg’s ‘Rubber Fender: Mixing it Up’ campaign. With those responsible for the procurement of berthing and docking products settling for lower standards and compromising long term performance, the PR strategy highlighted the need for updated industry guidelines and successfully lobbied the existing industry body to mandate third party testing on all fender systems.
Paul Myerscough, Global Director of Content at Stein IAS, commented: “The combination of effective public relations, social media and content marketing can be used to great effect to deliver award-winning thought leadership campaigns that engage audiences and help accelerate buyers along the purchasing timeline.
“Having worked with Trelleborg for the best part of seven years, we have transformed the company’s approach to marketing, breaking new ground for client, agency and the B2B marketing industry. To be recognized so enthusiastically by two award schemes, which set the standard for excellence in their respective disciplines, is testament to years of hard work, dedication and an unparalleled collaboration with Trelleborg.”
For more information about the The Drum Content Awards, visit: www.thedrumcontentawards.com/the-drum-content-awards/the-content-awards-2016
Alternatively, for more information about the CIPR North West PRide Awards, visit: https://www.cipr.co.uk/content/awards-events/pride-awards/north-west/results-and-case-studies-1
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