Content team proves itself a northern powerhouse
29 April 2016
Showcasing the strength of its B2B content marketing offering, Stein IAS has taken home the award for best ‘Content Team’ at the Prolific North Awards 2016.
Held at The Point, Lancashire County Cricket Club (Thursday 28th April), the Prolific North Awards celebrate excellence and recognize outstanding campaigns and exceptional talent in the creative and media industries across the North.
Paul Myerscough, Global Director of Content at Stein IAS, commented: “First there was the brochure. Then came the website. But digital techniques have brought content to the fore in a whole new way. In the last couple of years, we’ve gone from working with a set of similar clients requiring similar content, to a world of global clients across a range of industries. Each requires completely new and different types of content all the time - a problem of our own making.
“Content is a crucial part of Mi 3, our unique proprietary offering. By integrating planning, creative and digital processes, Mi 3 guides prospects through their buyer journey. Brilliant creative ideas draw them in and digital wizardry keeps the conversation going, but in business marketing its content that carries the messages and the information required to induce an action or purchase.
“Content is the key differentiator in the effectiveness of our marketing, making it a key facet of the work we do for our clients. We’ve invested significantly to develop a team of true content marketing experts. It’s our relentless commitment to one another’s learning and the breadth of skills that have been developed in such a short space of time that we think sets our content team apart. Picking up accolades such as this, prove we’re not wrong.”
For more information about the Prolific North Awards and a full list of the 2016 winners, visit: http://www.prolificnorth.co.uk/2016/04/prolific-north-awards-2016-the-winners/
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