IAS b2b Marketing scoop top prize at Grand Prix Strategies 2012
02 January 2013
IAS b2b Marketing France (now Stein IAS) brought in the New Year with a bang after it took home the ‘Business-to-business Communication - Specialised Communication’ award at the Public Relations Grand Prix Strategies 2012 for its Studio Bovine campaign for MSD Animal Health.
Organised by Strategies magazine, the Public Relations Grand Prix Strategies are conducted in partnership with ECS, HTC and with the support of the Press and Communications Association, synaptic and Syntec PR Information, and crowns the most rewarding and most effective public relations campaigns of the year.
Bill Below, Creative Director at IAS b2b Marketing France, commented: "Conventions are key trade events for all pharmaceutical companies. To create associations between each event and to continuously strengthen ties with key scientific influencers and opinion leaders all year round, we created an innovative web TV studio called "Studio Bovine". We set up real recording studios at each trade event and captured 151 bovine experts from around the world.
"Hosted in a Studio Bovine website, the videos created an online community and knowledge centre, helping to connect MSD with recognised key influencers and experts whose opinions contribute to the success of a product. Today, the Studio Bovine site is an important source of information and expertise that is used throughout the year by the global community bovine".
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