STEIN IAS LEADS THE AGENCY WORLD IN MARKETING AUTOMATION
17 April 2015
With over 10 qualified practitioners completing over 20 days of professional training, Stein IAS has obtained Oracle certified status cementing its position as a leading Oracle Marketing Cloud proficient B2B marketing agency.
Oracle Marketing Cloud is the leading technology platform in a campaign automation sector that is worth $10 billion globally. Today, Oracle Marketing Cloud and other automation technologies are responsible for building revenue pipelines and increasing the velocity of sales for major brands.
Gold Partner to the Oracle Partner Network, Stein IAS was awarded the specialization in recognition of the agency’s competency and expertise across Sales, PreSales, Implementation and Support within the Oracle Content Marketing Cloud Service.
Marc Keating, Director of Digital & Innovation at Stein IAS, commented: “The B2B industry has long demanded greater transparency and accountability over marketing spend. Marketing automation platforms like Oracle Marketing Cloud provide exactly that, which is why we’ve become an early adopter and such a strong advocate.
“This technology is at the very heart of our agile plug and play infrastructure – the B2B Marketing Cloud – which enables us to implement fully-integrated, multi-channel campaigns that nurture prospects through the buyer timeline with unprecedented speed and efficiency.”
Led by Eloqua System Architect, Justin Wong, who joined the ranks at Stein IAS after spending several years in lead roles at Oracle in Canada, Stein IAS has one of the most advanced training programmes in the industry which consists of over 150 individual tests and exercises. The agency also boasts a number of Eloqua implementation experts within its core team that have completed Eloqua University’s Product Master and Revenue Performance Management best practice courses.
Justin adds: “Our comprehensive training programme covers all disciplines within the agency including strategic planning, account services, project management, web development and Eloqua implementation. That’s because we’ve embedded the use of marketing automation throughout the agency with our proprietary marketing model, Mi 3.
“It’s taken us more than five years of professional development in Oracle Marketing Cloud to get to this point which signals our commitment to marketing technology and our clients’ most important objectives. There are few, if any agencies, with the combination of technology and creative know-how that you’ll find across our global network.”
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