Stein IAS restructures with a focus on near- and long-term growth

Stein IAS has completed the biggest management restructure in its 44-year history.

10 April 2017

Global B2B marketing agency, Stein IAS, has completed the biggest management restructure in its 44-year history and set a path for sustained growth and continued expansion around the world.

Fresh from a record year which saw revenue rise by 24%, the agency has formed a 12-strong executive management team – led by CEO, Rob Morrice, and Chairman and Chief Client Officer, Tom Stein. Going forward, the group will lead the next phase of growth for Stein IAS in the Americas, Europe and APAC.

The senior team comprises Reuben Webb (Chief Creative & Values Officer), Marc Keating (Chief Innovations Officer), Derek Stewart (Chief Strategy Officer), Mike Ruby (Chief Content & Experience Officer), Craig Duxbury (Global Client Services Director), Ted Kohnen (Managing Director, Americas and Asia), Sue Guerrero (Chief Operations Officer), Mark Eade (Chief Finance Officer) and Cal Jackson (Chief HR Officer). The agency has also brought on board a Managing Director to head up its European operation in Danny Turnbull – recruited from fellow B2B agency, gyro.

Chief Executive Officer Rob Morrice says: “Stein IAS has been operating at full throttle for some time, so we’ve decided to pull together a top-notch management team from within and outside the agency walls to maintain this upwards growth curve. The restructure benefits every department and every office location. Things move quickly in this industry, so we’ve acted with speed and conviction to bolster our executive team and drive the next phase of growth.

“We now have chief officers appointed to lead the primary areas of our business across creative, content, interactions, planning, operations, client services, finance and HR. Plus we have a chief values officer who will be responsible for nurturing our strong cultural values – an area that already differentiates us from most agencies.”  

In its fiscal year ahead, Stein IAS will be focusing on the connected content experiences that fuse intuitively bold creative approaches with emerging technologies and data science.

Tom Stein, Chairman and Chief Client Officer, says: “We believe that we’re entering an era of Post-Modern Marketing – which is an exciting time for clients and agencies alike. On the one hand it’s about revisiting and re-emphasizing the magic and emotional connection of the pre-digital, “Mad Men” advertising days. But it’s equally about realizing the full potency of those ideas by leveraging everything from marketing cloud technologies to VR/AR to artificial intelligence. Only then can we deliver the interconnected, individualized, seamless, omni-channel experiences that differentiate and deliver results across customer journeys.

“To realize our vision in this regard, we’ve formed a cross-functional team that is single-mindedly focused on advancing our ability to create inspiring and innovative content-led experiences. We call the team, MiX, short for Most Important Experiences, because that’s exactly what we’re trying to create for our clients and their audiences.” 

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