Stein IAS scoops gold at PR Daily’s 2015 Content Marketing Awards
20 January 2016
Stein IAS has taken home the coveted Grand Prize for ‘Best Content Marketing Strategy’ at Ragan’s PR Daily’s Content Marketing Awards 2015, proving the strength of its proprietary marketing process, Mi 3. The agency was honored for its ‘Performance People’ campaign which saw long-standing client Trelleborg’s marine systems operation deploy a content marketing strategy that addressed the issues and needs of its diverse global audiences at each stage of the buyer journey.
Organized by Ragan, one of the largest publishers of corporate communications, public relations, and leadership development news, the PR Daily’s Content Marketing Awards recognize and honor marketing and communications professionals that write, edit, film, and publish content that promotes a brand or organization.
Stein IAS steered the development of a content marketing strategy to reinvent the rulebook when it comes to specifying, designing, manufacturing and supplying mission critical port equipment.
Stein IAS put research at the heart of the campaign to provide issues-led, industry-wide insights. The agency divided Trelleborg’s annual Barometer Report, which gathers the latest industry opinions on market performance, into two groups; port owners and operators, and consultants and contractors. This provided depth to the findings and enabled the comparison of attitudes and behaviors across the two groups.
The assets developed from this valuable piece of research fuelled the entire ‘Performance People’ campaign, which was powered by marketing automation over the course of the entire buyer journey. With remarkable content, campaign, PR and social media results the campaign helped to redress the balance in favor of premium suppliers over commodity players and the market has not just listened, but acted upon Trelleborg’s leadership on the issue.
The ‘Performance People’ campaign beat strong competition from big budget consumer campaigns from the likes of The Economist, Cisco and Leo Burnett to take home the Grand Prize accolade. In addition, the campaign also received an honorable mention for ‘Best Content Series’.
For more information about PR Daily’s Media Relations Awards 2015 and a full list of the 2015 winners, visit: http://www.prdaily.com/Awards/ContentMarketingAwards2015winners.aspx
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