Stein IAS scoops gold at the PR News PR Agency Elite Awards
30 October 2015
Stein IAS has taken home the award for ‘Business to Business’ at PR News’ esteemed PR Agency Elite Awards for its ‘Performance People’ campaign, which it developed for client Trelleborg. The campaign saw Stein IAS use research to inform the development of a content marketing strategy which helped Trelleborg’s marine operation to turn the tide on copycat competitors touting potentially low cost, inferior mission critical equipment.
Held at the Marriott Marquis in New York (Monday 26th October), PR News’ PR Agency Elite Awards celebrate excellence and recognizes those that continue to raise the bar in the public relations and communications sector.
Tom Stein, Chairman and Chief Client Officer of Stein IAS, commented: “The combination of effective public relations, social media and content marketing can be used to great effect to deliver award-winning thought leadership campaigns that engage audiences and help accelerate buyers along the purchasing timeline.
“As an agency, this is where Stein IAS excels. We create content rich, multi-platform, multi-channel campaigns thatamplify our clients’ brand promise with more resonance and reach than they ever dare to believe. We also do this to ensure that PR doesn’t just serve the needs of the media, it serves the needs of our clients and their markets.
“To be pick up the award for ‘Business to Business’ on a global stage is a phenomenal feat and testament to our ability to do exactly that. And then some.”
Stein IAS steered the development of a content marketing strategy which reinvents the rulebook when it comes to specifying, designing, manufacturing and supplying mission critical port equipment.
With research deployed at the heart of the campaign to provide issues-led, industry-wide insights, the agency split the annual Barometer Report from Trelleborg’s marine operation, which gathers the latest insights and opinions on market performance, into two groups; port owners and operators, consultants and contractors. This provided depth to the findings and enabled the comparison of attitudes and behaviours across the two groups.
The assets developed from this valuable piece of research fuelled the entire ‘Performance People’ campaign, which was powered by marketing automation over the course of the entire buyer journey. The campaign has helped to rewrite the rule book in favour of premium suppliers over commodity players and the market has not just listened, but acted upon Trelleborg’s leadership on the issue.
For more information about PR News’ PR Agency Elite Awards and a full list of 2015 winners, visit: http://www.prnewsonline.com/agency-elite2015
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