STEIN IAS WINS B2B ACCOLADE AT 2016 PRIX DE L'EXCELLENCE MARKETING AWARDS
10 August 2016
Stein IAS has taken home the coveted Gold award for ‘B2B Marketing’ at this year’s Prix de L'Excellence Marketing Awards. The agency was honored for the content marketing campaign. ‘The Performance People’, developed with long-standing client, Trelleborg’s marine systems operation. The campaign was chosen for the quality of its content marketing strategy, which comprehensively addressed the issues and needs of its diverse global audiences, at each stage of the buyer journey.
Organized by the ADETEM, the oldest and most respected marketing association in France, the Prix de L'Excellence Marketing Awards celebrate marketing excellence, efficiency and innovation. This year’s awards ceremony was held at La Nuit du Marketing at the Pavillon Champs-Elysées in Paris (Tuesday 5th July).
Dan Sheridan, Group Account Director at Stein IAS (France) commented: “Just two years ago, the true potential of BtoB marketing was largely undiscovered in France. However, the relentless industriousness and considered courage of ENSEMBLE BtoB, formed in 2014 by Stein IAS, Business France and Get +, has ensured that BtoB is rising. So much so, that last year ADETEM added a BtoB category to its prestigious Prix de L'Excellence Marketing Awards.
“For the most prestigious and well respected measure of marketing communications excellence in the country to create a new category in response to our continual championing of the BtoB cause is a phenomenal feat. BtoB is starting to get the recognition it deserves in France and as an agency, we’re setting the standard.”
Stein IAS helped steer the development of a content marketing strategy to reinvent the rulebook when it comes to specifying mission critical port equipment, putting research at the heart of the campaign to provide issues-led, industry-wide insights.
The assets developed from this valuable piece of research fuelled the entire ‘Performance People’ campaign, powered by marketing automation over the course of the entire buyer journey. With remarkable content, campaign, PR and social media results, the campaign helped to redress the balance in favor of premium suppliers over commodity players and the market has not just listened, but acted upon Trelleborg’s leadership on the issue.
“In an industry where digital marketing was not taken seriously until they went out on a limb to do it, Trelleborg’s marine operation has achieved something truly remarkable. The business is now able to track the effectiveness of every single euro of its marketing budget and this is all down to commitment to a long-term strategy and a partnership approach that is all too rare in marketing,” added Sheridan.
For more information about the Prix de L'Excellence Marketing Awards and a full list of 2016 winners, please visit http://www.adetem.org/xwiki/bin/view/AditemActualites/knplIb1AWxY8vky5
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