STEIN IAS WINS THREE TOP FRENCH AWARDS
03 March 2014
Stein IAS has taken home a gold and two silver accolades at prestigious French marketing awards ceremony, TOP/COM 2014 Corporate Business Grands Prix.
Successful in all three categories in which the global B2B marketing agency was shortlisted, Stein IAS was proud to showcase its award-winning work on behalf of international IT services company, Atos, and not-for-profit European initiative, Climate-KIC.
Stéphane Munier, Director at Stein IAS (France), said: “The TOP/COM 2014 Corporate Business Grands Prix is unquestionably one of the most prestigious and respected measures in the communications sector in France.
“Entries tend to be judged on the strength of their strategic thinking and results. Our success on the national and international awards scene is, of course, a great morale boost but really it’s about demonstrating our ability to make global, regional and local brands the most important in their markets. At the same time it shows we’re entirely capable of realizing our own ambitions of becoming the most important B2B agency around.”
Stein IAS achieved Gold in the ‘Strategic Communication’ category for its work with Climate-KIC. Tasked with helping shift perceptions within the green/academic community about climate change mitigation as a profitable industry, Stein IAS steered the development of ‘The Business of Change’ creative proposition. Its brand strategy, to bring key stakeholders together by staging an event, received the top accolade; while its corporate identity work was recognized with silver for ‘Global Design’.
The Atos London 2012 Olympic Games campaign was also a strong contender as a silver ‘B2B Marketing’ winner. Using a state of the art automated digital sales enablement strategy, Stein IAS supported Atos in leveraging the huge awareness and goodwill generated by the company’s Olympic involvement to capture leads and directly generate new business.
The awards were held at the Palais Brongniart in Paris on 6th February 2014. For further information visit: http://www.topcom.fr/data/TC-Corporate2014/palmaresTCCB14.pdf
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