Lattice Engines Whitepaper
The evolution from traditional to predictive lead scoring
Following on from our recent study of the global B2B marketing community, the Digital Marketing Maturity Index, this paper analyses some of its most telling insights which highlight the current immaturity of the market:
- 69% of organizations make no attempt to score leads
- Only 7% of firms use predictive analytics to bolster their marketing
“The evolution from traditional to predictive lead scoring” eBook is designed to remedy the situation by empowering marketers with the fundamentals of predictive lead scoring.