Combining your expertise with your market dynamics and customer needs, wants and behaviors, Stein IAS’ Mi Insights process translates the most important insights about your brand into the stuff that superior branding, advertising and integrated marketing is made of.
Mi Insights is built upon Stein IAS’ global expertise and proven methodology of discovery, positioning, brand architecture and buyer journey development. And through this process, we consistently deliver the audience insights and strategies that provide a factual basis for decision-making, mitigate risk and enable higher levels of success.
Core to Mi Insights is our innovative research/planning practice. From qualitative and quantitative market research studies, to segmentation and database modeling, to collaborative workshops that surface the expertise and insights of your internal stakeholders, we rigorously uncover the business impact strategies that unlock and create opportunity.
Importantly, Mi Insights doesn’t happen in a vacuum. Our planners don’t disappear into the aether and bring back hypotheses. Mi Insights requires and utilizes close collaboration between our internal teams across all specialties, as well as your key stakeholders. Because, most importantly, the outputs of Mi Insights power our Mi Interactions and Mi Inventions processes – the audience profiles and messages that will engage your audiences across the entire awareness-consideration-purchase timeline.