Stein IAS’ Mi Inventions process is the industry’s only creative model crafted specifically for B2B audiences. Its results: big, important, long-tail creative ideas that defy expectation, excite people and energize your brand across multiple audiences, channels and the entire purchasing timeline.
It should be obvious: B2B is very different and magnitudes more complex buyer journeys than consumer marketing. Generally, the purchase timelines are much longer. The investments and stakes are far higher. And there are often many more purchase decision-makers and influencers – each with their own needs, wants and sensibilities.
Mi Inventions takes the outputs of Stein IAS’ Mi Insights and Mi Interactions processes and translates them into ideas that are big enough to engage every important audience in every media channel that’s important to them – and long enough to carry the day across the entire buyer journey, nurturing them from awareness to purchase through retention.
Importantly, in a time when too much marketing is pedestrian, clichéd and watered down by too much caution and too many committees, Mi Inventions provides objective, mediocrity-busting criteria to evaluate whether an idea will be truly breakthrough and effective.
And, most importantly, the process works – as evidenced by the scores of Stein IAS success stories and literally hundreds of top creative awards.