Content marketing: Powered by Mi 3
Content sits at the heart of the agency’s B2B marketing philosophy – always creative, always contextual. It’s the bedrock of our inbound and outbound activity and the glue that binds together each and every paid, owned and earned media campaign.
Using the deep-dive market insights gleaned from Mi Insights and the creative inspiration provided by Mi Inventions, our content marketing teams excel at telling our clients’ stories with originality and contextuality.
Our strategic, tactical and technical copywriters – coupled with designers, artworkers and developers – are adept at bringing style and substance to our clients’ integrated campaigns. And we do this with an engaging narrative voice that aims to capture, nurture, convert and retain our target audiences. .
Great content is merely great storytelling – no matter which device, medium or channel is deployed. So, whether we’re creating ads, DMs, white papers, case studies, press releases, videos, webinars or infographics – the result is the same. Powerful, thought-provoking, moving content that gets prospects moving along the buyer timeline with perfect economy and expediency.