Digital: effective channel deployment
Digital communications sit at the epicenter of Stein IAS’ proprietary contact strategy model – Mi Interactions. That’s because, in B2B markets, 70% of the buyer journey is completed online before a prospect makes direct contact with a brand.
Today, digitally-enabled, full-integrated, B2B contact strategies are the most effective way to target, engage, nurture, convert and retain your buyers. That’s because the customer is now in charge of the purchasing cycle – empowered by the Internet and the raft of smart devices they can use to access content anytime or anywhere.
Mi Interactions ensures that the optimum combination of paid, earned, owned and shared digital media are deployed in a fashion that supports your thought-leadership, brand awareness and demand generation activity.
So, whether you’re intercepting the buyer with PPC, targeting them with display retargeting, nurturing them with personalized e-mails, engaging them through social conversation or delivering segmented, relevant Web content – you can rely on Mi Interactions to underpin your digital, B2B marketing strategy.
With experts spanning creative, design, digital, planning, content, PR and social media, our Mi 3 practitioners are here to service all of your brand requirements.
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