Marketing automation: the fastest path to revenue
As buyers shift their buying behavior in the age of digital communication, so has the technology used to target, track, nurture and convert these prospects. Providentially, Stein IAS’ contact strategy model – Mi Interactions – is already ahead of the curve, using sophisticated marketing automation techniques to clear the fastest path to revenue.
One of the industry’s biggest conundrums – sales and marketing alignment – has finally been solved. Thanks to the latest campaign automation platforms and our Mi 3 approach to B2B marketing, brands can finally put the ROI debate to bed.
Marketing automation is a game changer – and we don’t use that language lightly. That’s because, finally, marketers are able to track sales revenue all the way back to marketing spend, using the power of technology platforms like Eloqua (our preferred partner), or solutions from Marketo, Pardot, Silverpop and Act-On.
Changes in B2B buyer behavior (70% don’t engage with sales until decision is made) compel brands to work harder at identifying their prospects, mapping their behaviors and nurturing them through the purchasing cycle. With Mi Interactions and marketing automation software sat behind your inbound and outbound activity you can now do all of that – irrespective of whether your strategy is based around demand generation, lead nurturing, sales conversion or customer retention.
But the missing piece, of course, is your engagement platform, which is where Mi Inventions comes to the fore. We apply the creative golden thread to all your content, across all your channels, so that you can accelerate the journey from first click to purchase.
With experts spanning creative, design, digital, planning, content, PR and social media, our Mi 3 practitioners are here to service all of your brand requirements.
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