Mobile: getting touch-tight to the always on customer
The modern ‘always on workforce’ is increasingly turning to smart devices (mobiles, tablets and phablets) to directly inform their purchasing process – accessing content where and when they want it. The onus is now on brands to close the gap and serve up a mobile experience that matches or surpasses the desktop equivalent.
Statistically, 37% of B2B buyers research products or services for their business on their mobile phones, while 56% make business decisions at home. This blurring of the lines between our business and personal lives has serious implications for brands and B2B marketers.
In the world of the third screen (TV, desktop, mobile), our ‘responsive brand’ approach ensures that campaigns are integrated and optimized for mobile devices including rich-media banner ads, mobile-ready PPC, mobile-friendly content and responsive e-mails, landing pages, and websites.
The online spaces we build leverage responsive frameworks and templates to ensure a consistent and optimized user experience. Coupled with this will use mobile technologies, such as SMS, MMS, QR codes and app-based marketing, to integrate with multi-touch nurturing campaigns.
So, irrespective of how a prospect engages with a brand – on or offline – mobile interaction can be provided and promoted.