Social Media: Powered by Mi 3
Social media has come a long way in a short time – especially in B2B marketing. For early adopters like ourselves, we recognize that it’s simply a highly-effective and efficient means of amplifying content across the web to ensure brands gain maximum online visibility and audience engagement.
The social web is a powerful tool to have in the B2B marketer’s toolbox – with buyers and prospects increasingly using professional networks to research, refine and rediscover brands they want to work with.
At Stein IAS, we practice social media with a strategic mind and a carefully-trained eye. We do this using sound contact and content strategies that are integrated – not disconnected – from other channels and marketing disciplines.
We use best-of-breed technologies and B2B-ready platforms to ensure that our campaigns are carefully targeted, objective-led and aligned with marketing automation and CRM platforms, such as Eloqua and Salesforce.com.
We select social networks based on sound research methods and buyer personas – not popularity contests – so that brands can be confident that every blog, tweet, discussion or status update is delivered when and where it needs to be.
Our practitioners thrive upon the opportunity to lead or support a client’s social media strategy using journalistic and PR techniques to curate engaging, newsworthy and on-brand content.