Technology and the B2B Marketing Cloud
Today, the B2B marketing campaigns you deploy are only as effective as the technology that powers them. That’s why we’ve assembled a modular, best-of-breed, technology ecosystem that can flex to complement your existing systems, tools and processes.
Mi 3 is underpinned by a range of the latest technologies and tools, which ensure that all campaigns and dialogue programs are effectively integrated with websites, CRM databases, analytical tools and reporting programs. This ensures that sales and marketing functions are able to access the very latest campaign performance metrics and make informed decisions on the fly.
Our agile plug and play infrastructure – the B2B Marketing Cloud – means we can select the most advanced tools and applications from our partner ecosystem, which can be seamlessly integrated to deliver fully-connected sales and marketing solutions.
Through a global partnership with leading campaign automation platform, Eloqua, we are able to implement fully-integrated, multi-channel campaigns that nurture prospects through the buyer timeline. This means that customers and non-customers are targeted and presented with the same message, propositions, content and creative across all online and offline touch-points. It also means we can study their digital body language in real-time and trigger communications that can influence their behavior right through to purchase.
In short, we help clients select the leading technology platforms to power their marketing programs using our experience with platforms including: Oracle Marketing Cloud, Eloqua, Lattice Engines, Salesforce, Silverpop, Google Analytics, EPiServer, Umbraco and DoubleClick.