In search of the EQL
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Marketing that connects with emotional intelligence has always been white space for B2B brands. In the most emotionally charged landscape of a generation, now is the time for brands to make more than a rational argument for loyalty. But can we measure an emotional response to B2B marketing? Can we qualify leads by the way people feel about an offer or experience? At Stein IAS we aim to find out. Join us on our journey of exploration into the emotions and the tools that can identify emotional states and track changes in emotion that lead to changes in behavior and attitudes.
Watch our session at ANA Masters of B2B Marketing
See In Search of the EQL at ANA Masters of B2B Marketing, and get the case study of Stein IAS most awarded campaign.
Register for World Fest
Hear Stein IAS speak at B2B World Fest on the tools that can benchmark and track emotions in your market and see them in play on a live campaign.
Get the EQL whitepaper
Read In Search of The EQL to understand the full range of human emotions, a simple way to judge the emotional content of your campaigns and the power of emotionally intelligent content.
Case studies
Download the story of one of the most successful martech driven, emotionally impactful campaigns in years.
44:1 ROI 800%+ increase in MQLs
Digital Marketing
Transformation Survey
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About Stein IAS
Stein IAS is the Post-Modern Marketing Agency merging state-of-the-art technology with creative passion. We’re trusted partner to global B2B brands, connecting them with customers rationally, emotionally and financially. That’s why we’ve been named Agency of the Year by the ANA Business Marketing five years consecutively and eight times in the past ten years.