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Meet Mi 3

At Stein IAS, we have a specific system that’s designed to connect a business strategy to its brand – and to build the most effective marketing/communications strategy to drive business results. It’s called Mi 3. And it’s an advanced, integrated and holistic marketing process, purpose-built around the buyer journey to identify and leverage the most important insights, technology-driven interactions, creative inventions and brand/customer experiences that activate opportunity.

  • Mi Insights

    The strategies that power.

    Our innovative strategy and planning process taps into clients’ and our expertise, brand perceptions, market dynamics and customers’ needs, wants and behaviors – uncovering the most important insights that power positioning, creative ideas and contact strategies across the B2B buyer journey.

    • Brand Strategy
    • Brand Promise/Positioning
    • Qualitative and Quantitative Research
    • Brand Portfolio Strategy
    • Audience Personas and Messaging
    • Internal Activation
  • Mi Interactions

    The technologies and channels that connect.

    Stein IAS provides the most advanced B2B go-to-market offering in the world. Our campaigns are driven by sophisticated, marketing cloud technology-enabled contact and go-to-market strategies, giving our clients results measurable to the most granular level – and making us fully accountable in the process.

    • Go To Market Strategy
    • Media Planning and Buying
    • Public/Media Relations
    • Marketing Automation
    • Campaign Planning & Optimization
    • MarTech Strategy
    • Data Strategy
    • Social Media Marketing
    • Measurement and Analytics
  • Mi Inventions

    The ideas and stories that compel.

    This is the only creative model crafted specifically for B2B brands and target audiences. Its aim and outcomes: big, important, long-tail creative inventions that leverage intuition, defy convention, excite people and energize brands everywhere they exist.

    • Creative Platform
    • Campaign Development
    • Brand Design
    • Asset Production
    • Video Production
    • Photography
  • MiX

    The content and experiences that inspire.

    MiX brings together a cross-functional team that is single-mindedly focused on creating inspiring, innovative content-led experiences with best practices strategies and emerging technologies, from VR and AR to artificial intelligence and more. 

    • Content Strategy
    • Content Creation
    • Web Strategy
    • User Experience (IA/UX)
    • Digital/Web Development
    • App Development
    • Emerging Technologies