At Stein IAS, we have a specific system that’s designed to connect a business strategy to its brand – and to build the most effective marketing/communications strategy to drive business results. It’s called Mi 3. And it’s an advanced, integrated and holistic marketing process, purpose-built around the buyer journey to identify and leverage the most important insights, technology-driven interactions, creative inventions and brand/customer experiences that activate opportunity.
The strategies that power.
Our innovative strategy and planning process taps into clients’ and our expertise, brand perceptions, market dynamics and customers’ needs, wants and behaviors – uncovering the most important insights that power positioning, creative ideas and contact strategies across the B2B buyer journey.
The technologies and channels that connect.
Stein IAS provides the most advanced B2B go-to-market offering in the world. Our campaigns are driven by sophisticated, marketing cloud technology-enabled contact and go-to-market strategies, giving our clients results measurable to the most granular level – and making us fully accountable in the process.
The ideas and stories that compel.
This is the only creative model crafted specifically for B2B brands and target audiences. Its aim and outcomes: big, important, long-tail creative inventions that leverage intuition, defy convention, excite people and energize brands everywhere they exist.
The content and experiences that inspire.
MiX brings together a cross-functional team that is single-mindedly focused on creating inspiring, innovative content-led experiences with best practices strategies and emerging technologies, from VR and AR to artificial intelligence and more.