News & Press

Stein IAS’ Sue Guerrero, Chief Operations Officer of award-winning Post-Modern Marketing agency Stein IAS, has been named as a 2019 Top Women in Communications Awards honoree for the Bridge Builder category.

In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B marketing.

Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets.

The brands that look at Google getting rid of cookies as an opportunity to start to improve their understanding of first party data will be best placed to win in the 2020s.

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process.

The martech landscape is fast evolving, and the marketing technologist’s job is becoming more comprehensive.

Over 400 people celebrated the region's digital sector at a triumphant Northern Digital Awards in Leeds.

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process.