News & Press

Stein IAS’ Sue Guerrero, Chief Operations Officer of award-winning Post-Modern Marketing agency Stein IAS, has been named as a 2019 Top Women in Communications Awards honoree for the Bridge Builder category.

In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B marketing.

Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets.

The brands that look at Google getting rid of cookies as an opportunity to start to improve their understanding of first party data will be best placed to win in the 2020s.