Transforming Your Digital Marketing

Stein IAS knows how important it is for marketers to advance their organization’s digital marketing maturity and performance. That’s why we’ve created the Digital Marketing Transformation Framework (DMTF), a strategic planning system designed to help brands quickly and efficiently measure current marketing maturity levels, as well as develop a high-level digital marketing 3-year roadmap.

In addition to pre and post work sessions, the core of the initiative and process is a collaborative workshop facilitated by Stein IAS. This is structured to ensure alignment of digital marketing priorities and optimizations with the overall business and marketing strategy, and utilizes a customer experience framework we call the tenets of post-modern marketing.

Working with your key marketing stakeholders and using your strategic business and marketing objectives as a validation platform, we review a number of use cases that act as a framework for discussion and ideation. Each use case represents a key strategy and/or tactic we believe is critical for realising advanced marketing maturity and transformation realization.

With DMTF, this optimized framework for measurement of current levels of marketing maturity and performance can help achieve a higher level of digital marketing excellence.