Discover the Story
‘The Not-So-Happy Elf’ is a powerful story made for children and the whole family to enjoy. Experience how a little elf – with the support of Santa Claus and the elves of the North Pole – turns a frown upside down in this uplifting tale.
Watch the video to hear the little elf’s tale and donate today for your copy of the book.
Bring the Story to Life with Augmented Reality
See the little elf, Santa Claus and every toy on the shelf in a new way in this immersive experience. You can use your phone to view a virtual copy of the book in your space and have a narrator read it to you.
See the little elf, Santa Claus and every toy on the shelf in a new way in this immersive experience. You can use your phone to view a virtual copy of the book in your space and have a narrator read it to you.
This experience requires both a mobile and desktop device. Visit Steinias.com/Elf on a desktop device to begin.
The Cause
One in five children have a mental health or learning disorder. And now, the coronavirus has taken an unprecedented toll on families’ mental health and well-being. Will you help us support these children and their families this holiday season?
How you can help
Stein IAS have partnered with two mental health charities, the UK-based 42nd Street and the USA-based Child Mind Institute to support young people and their families.
Headquartered in New York, USA, the Child Mind Institute is an independent, national non-profit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The organization works to deliver the highest standards of care, advance the science of the developing brain and empower parents, professionals and policymakers to support children when and where they need it most.
Based in Greater Manchester, UK, 42nd Street has been supporting young people with their emotional wellbeing and mental health since 1980; encouraging them to find their voice, develop new skills, have fun and demonstrate that they can manage their mental health and wellbeing to achieve their full potential.
About Stein IAS
Stein IAS is part of MSQ Partners and the world’s most advanced B2B marketing agency, progressing the fields of creative marketing, strategic insight, data enabled contact strategy and marketing technology. This project is a natural expression of the company’s culture, values and creativity and forms part of a series of community support initiatives.
Which charity would you like to donate to and receive your book?
Stein IAS have partnered with two mental health charities, the UK-based 42nd Street and the USA-based Child Mind Institute to support young people and their families.
Headquartered in New York, USA, the Child Mind Institute is an independent, national non-profit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. The organization works to deliver the highest standards of care, advance the science of the developing brain and empower parents, professionals and policymakers to support children when and where they need it most.
Based in Greater Manchester, UK, 42nd Street has been supporting young people with their emotional wellbeing and mental health since 1980; encouraging them to find their voice, develop new skills, have fun and demonstrate that they can manage their mental health and wellbeing to achieve their full potential.
Let us know where to send your book
Choose your AR experience
Experience AR at its finest by placing a virtual copy of the book somewhere in your space and watch our very own Daisy Garden read it to you. This experience requires you to download a free AR-viewing app on your mobile device.
Dip your toe into the world of AR by using your mobile device to place a virtual copy of the book on your desktop screen. Page through it at your leisure. This experience uses your web browser, no app required.
