The BDX Playbook, developed by WARC, Stein IAS and LinkedIn, provides a breakthrough framework to unify brand and demand.

See the 150 most valuable brands in B2B, the fastest risers and the brand strength leaders in the second annual Index from Brand Finance in partnership with Stein IAS and IAA.

Watch Tom Stein’s keynote as 2023 Cannes Creative B2B Lions Jury President.

Learn how to talk with authority about B2B creative effectiveness.

Brand Finance and Stein IAS have developed the first-ever global Most Valuable B2B Brands Index.

See how Big Long Ideas are the key to unlock greater creative effectiveness in B2B.

Explore how the Paper and Packaging Board and Stein IAS found the most successful strategies to educate consumers on the best ways to recycle paper and paper-based packaging.

Read about Lexmark’s bold approach to expand its market presence and engagement – and drive $1.5 billion in net new 

Gain insights into the strategies and priorities key to driving growth, as B2B marketers progress from Sales Enablers to Growth Enablers to Growth Drivers.

See how engineered polymer leader Trelleborg launched a branded suite of digital solutions, building it to 10% of total annual revenue in a year’s time.

How B2B brands in the U.S. and UK are on the verge of a roaring comeback thanks to transformative brand and demand growth realization.

Guidance for structuring your brand’s plans, plus strategies for implementing a successful transformation roadmap.

We’ve literally written the book chronicling pre-modern, modern and post-modern marketing.