B2B marketers are in a time of technology transition. But as marketers embrace more and more martech, it’s clear that adoption has outpaced adaption.Now the question is: given its rapid ascent, is the importance of martech continuing to rise or starting to level-off?
B2B marketing is changing at a breakneck pace and martech is driving that change. But how can marketers harness the potential of technology to get the results they want?
Discover CMOs’ views on the role of martech in B2B and learn how they are preparing for the future.Download now