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For nearly 50 years, Stein IAS has created, activated, generated and cultivated the progression of leading global brands.

Original thinking started in 1973, when we (then known as IAS – Industrial Art Services) invented the category of B2B marketing. At the same time, we gave birth to a new approach to brand progression and customer contact. Driven by creativity, data and the quest for client market and customer intelligence, we identified permission-based dialogues as key to our clients’ brand growth.

Today, the theory is the same, but we apply original thinking in a modern, digitally driven world. Markets move and intelligent brands pulse, and we’ve embedded data and intelligence at the core of what we do, to deliver real-time dialogue in a real-time world.


Our values don’t just support our business strategy, they are our business strategy. To achieve our agency purpose requires people with certain behavioral qualities. It starts with our foundational value: Generosity of Spirit. If you have generosity of spirit, you see things from other people’s point of view – it means you want to take responsibility, it makes you naturally collaborative and good at handling high-engagement working relationships.

With that in place, you’ll want to practice Working Smart, which is about empowering others to do what they need to. Learn For Your Life is about our people improving themselves and the agency product, and wanting to coach others.

Generosity of Spirit

Work Smart

Learn for Your Life

Stein IAS is part of the global agency network MSQ Partners. Learn more >