The first global B2B brand-to-demand agency
The first agency to win ANA Agency of the Year 6 times in a row
The first agency to write B2B Marketing for Dummies
The first agency to run a 3-day music festival
The first agency to win a Princess Royal Training Award
The first agency to develop a Digital Marketing Transformation framework
The first agency to define and deliver the ‘Emotionally Qualified Lead’
The first agency to develop the Original Growth Model
Since 1975, Lloyd Northover have created some of the world’s best known and most iconic brand designs. Now part of Stein IAS, Lloyd Northover is a leading-edge brand strategy and design consultancy – driven by data, design and demand delivery to create even more original, intelligent, profitable brands.
In 1996 Lloyd Northover purchased the surviving practice of Saul Bass
Meet Other B2B Originals
B2B trades have always been with us within myths, literature and history. But rarely are B2B originals celebrated. We’ve unearthed some inspiring characters, whose B2B stories of originality are worthy of retelling.
Ada Lovelace
got with the program early.
In the 19th century, Ada Lovelace wrote an algorithm that has since been recognised as the first ever computer program. It took a century for the world to understand her genius and apply it. Her perception and insight helped unlock the potential for the biggest engine for growth the world has ever seen. Today, our B2B Originals use insights to unlock the future potential of creative work and go-to-market strategies. And luckily, it won’t take a hundred years to understand it.
Jack Black
rebranded rat catching royally.
Jack Black, the Royal Rat Catcher, was a person of such persuasion, he became one of the most desirable B2B brands in rat-infested London. Jack Black elevated himself with the power of ideas. This self-styled B2B Original became a brand that killed the competition. His clients didn’t have to put up with verminous ideas, snuffling about in the dark, hoping to find a morsel of attention. With the B2B Originals, you don’t have to either.
Zhang Qian
to whom all silk roads lead.
Zhang Qian knew the power of new channels. When he opened the silk road, allowing businesses to trade across the globe, he was the original go-to-market pioneer. Today, the B2B Originals are opening up new trade routes with the most sophisticated go-to-market offer in the world.
Original Thinking at Stein IAS
Baselines: Jeremy Cochran, President, Americas For Stein IAS, Part 1
2021 Growth Marketing Maturity Study
Stein IAS wins B2B Marketing ‘Martech Agency of the Year’ Gold
Stein IAS was awarded four Agency of the Year accolades in 2020. Check them out
Ready for Growth?
Intelligent growth is in our DNA. We’ve been modeling growth for nearly 50 years and have it down to a fine art. That’s why we’ve been named Agency of the Year by ANA Business Marketing for five years consecutively and eight times in the past ten years.
