Read the story of marketing’s transformation – from interrupt-driven advertising and mass media to the emotional, psychological, technological and scientific truths at the center of all future customer experiences.
Check out and download each chapter.
Post-Modern Marketing will bring a much-needed rebalancing of marketing science and human emotion, on the back of new technologies that can help researchers and creatives alike find, touch, and engage human emotions as well as or better than modern marketing technology can count impressions.
To understand the forces that shape our discipline and the re-emergence of emotional engagement that characterizes Post-Modern Marketing, read this unique take on the origins of advertising and its symbiosis with buying behavior.
This second chapter, Modern Marketing, begins with the rise of digital marketing and carries on through the development of social and mobile, marketing technology and programmatic buying–to today.
Marketers have always sought the Holy Grail of “wow”: ideas that inspire, excite and challenge the imagination – and that give customers an irresistible predisposition to favor one brand over another.
The latest advances in digital interaction technologies herald an AI-powered future where marketers create individualized brand experiences for each customer. But is B2B ready to realize the promise of Post-Modern martech?
“Don’t forget that in B2B, we are human beings first and business people a distant second. So, marketers must work to understand more about the emotional human in the customer, not merely the business role.” Derek Stewart, Chief Strategy Officer, Stein IAS
In the Post-Modern Marketing 'Age of Wow!', marketing is experience. And, as it turns out, experience is marketing.
COMING JULY 2018
COMING AUGUST 2018