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What We Do

From Brand to Demand

Our full service is called Mi3. Stein IAS developed this to help make clients the most important brands in their markets. For clients in all key B2B sectors – financial services, healthcare, technology, professional/business services, industrial/engineering and more - M13 unites our experts and your business with a common goal: To engage and inspire B2B customers throughout their buyer journeys.

Most
Important

Strategic Planning

The Mi Insights team explores customers’ needs, both rationally and emotionally. The collaborative process pinpoints the current brand perception of you and your competitors. Then together, we create a clear brand positioning to aim for and a messaging framework to get you there. All of this is aligned to your unique B2B buyer journey.

  • Targeting & Segmentation
  • Motivation and Needs Identification
  • Buyer Journey Mapping
  • Market Trends Study
  • Competitive Landscape Audit
  • Internal and Customer Research
  • Brand or Demand Campaign Positioning
  • Portfolio Strategy and Architecture
  • Strategic Messaging

Creative

Mi Inventions is the only creative model crafted for B2B brands and buyers. It starts with a Big Long Idea. Aligned to your buyer journey, a BLI engages multiple audiences with standout creative and content experiences. Our mission is to defy convention, destroy clichés and create award-winning work that delivers OMG with ROI.

  • Big Long Ideas
  • Advertising Across Channels
  • Corporate Identity
  • Brand-to-Demand Content Experiences
  • Design & Responsive Design
  • Copywriting & Content Writing
  • Emerging Technology Production
  • Photography & 3D Illustration
  • Video & 360° Video Production
  • Full Motion Graphics
  • Digital Design Language And CX

Digital Marketing Transformation
And Advanced, Multi-Channel Go-to-Market

Mi Interactions is the most advanced go-to-market offer in the world. Our campaigns are driven by sophisticated marketing cloud technology and strategies that give our clients exact and measurable results. We’re fully accountable and that’s the way we like it.

  • Brand-to-Demand Activation Strategy & Frameworks
  • Data Strategy
  • Account Based Marketing
  • Media Planning & Buying
  • Tech Stack Strategy
  • Campaign Planning & Optimization
  • Marketing Automation
  • Digital Marketing Transformation Framework
  • Earned Media
  • Website Development & SEO
  • Social Media Marketing
  • Measurement & Analytics
Learn more about Digital Marketing Transformation

Our work

Take a look at the results of our Mi3 process in action.