Set yourself apart with the most rigorous and robust strategic process in B2B brand to demand campaign development.
Original Insights identifies and unlocks the future potential of a client's B2B branding in order to inspire and direct the creative, content and go-to-market strategies. Through our Real-time Data Engine, we gain a breadth and depth of data sources to get us closer to our clients’ customers and closer to the truth of what the customers truly think, feel and want…not necessarily just what they tell us. Then, efficient, practical and smartly populated workshops establish the foundation to originate the brand strategy that connects a brand and its customers.
This enables Original Insights to inform the identifiable story that pulls through from creative advertising into content and earned media tactics – and beyond into demand generation strategies for future deployment.
Data & Intelligence
Discovery & Competitor Analysis
Naming & Portfolio
Brand & Campaign Positioning
Brand & Campaign Messaging
Audience & Segmentation
Persona & Customer Journey
B2B Marketing Strategies
Since 1975, Lloyd Northover has created some of the world’s best known and most iconic brand designs. Now part of Stein IAS, Lloyd Northover is a leading-edge brand strategy and design consultancy – driven by data, design and demand delivery to create even more original, intelligent, profitable brands.
In 1996 Lloyd Northover purchased the surviving practice of Saul Bass