B2B ideas need to be big to engage and encompass the whole offering, but also long to connect the experience from awareness to purchase.
About Original Inventions
Brand activation works best when there is an identifiable story to tell at each point of contact. We call this identifiable story the Big Long Idea: Big enough to encompass the full offering and Long enough to inspire content initiatives along the duration of the buyer timeline.
We know that emotional value transitions to rational. As a leading B2B creative agency, we apply this thinking to the content and experiences we deploy at different points of the buyer journey. Building on brand strategy discoveries, we help clients find the golden thread that connects their master brand content with demand generation.
What we do
Big Long Idea Development
Brand Identity & Design
Content Strategy
Content Marketing
Customer Experience Strategy (CX)
Digital Experience Development
Digital Brand Design Systems
Motion & Video Production
Earned Media & PR Amplification
MADE studios is the world’s first in-house B2B production studio and digital content lab. Comprising two full video, photography and sound recording studios, Stein IAS can produce creative content from real-time social media content and 3D illustration to documentary films, podcasts and immersive digital experiences.
Our People
Ready for Growth?
Intelligent growth is in our DNA. We’ve been modeling growth for nearly 50 years and have it down to a fine art. That’s why we’ve been named Agency of the Year by ANA Business Marketing for five years consecutively and eight times in the past ten years.
