O3 Planning system
A strategic plan aligned against business ambitions and overall growth marketing and sales objectives, which provides a model for advanced GTM growth programs and ROMI.
7 interlocking layers provide the essential building blocks for growth, which help in describing, analyzing, measuring and designing growth models.
26 strategic areas across the growth stack layers, which represent the priority areas and functions for achieving maximum performance and growth outcomes.
Growth CX blueprint
Our 5 tenets of customer experience blueprint (represented below) connect key strategies and use cases to create an approach for connecting customer channels and touchpoints.
Ensures the core platforms and overall strategies are locked down to drive the development of an effective integrated digital marketing plan.
Reach & Attract
We address the core targeting strategies across all stages of the buyer journey using a combination of data-driven paid, owned and earned media.
Engage & Inspire
Engage prospects across websites, hubs, landing pages and content to ensure effective content engagement, lead capture and buyer profiling.
Convert & Grow
Convert prospects by lead gen, lead scoring, lead nurturing, lead routing and management, sales integration and remarketing. Then activate cross/upsell strategies to drive loyalty and advocacy.
Analyze & Optimize
Measure marketing performance with defined and standardized metrics, KPIs, reporting and optimization strategies.
The Original Growth Model is powered by Original Insights, Original Inventions and Original Interactions. Led by real-time data intelligence, strategic positioning fires up creative communications to be delivered by the world’s smartest go-to-market technology.Explore our O3 Planning System