We architected the "Original Growth Model" 20+ years ago and have been refining it ever since.
Delivering transformative ROMI, our "Original Growth Model" drives our clients' brand progression and demand creation. We start with the business and brand challenge, then use data and intelligence to identify the insights and trends to create original brand and demand strategies and creative ideas that capture people emotionally.
We then combine and connect brand strategy, creative strategy and contact strategy through our O3 Planning System – providing your organization with platforms for growth. The output: an activation-ready strategy that connects brand to demand using the most advanced data and technology platforms to engage customers and prospects across all stages of the customer experience.
Your Original
Growth Challenge
Real-time
Data Engine
Original
Insights
Original
Inventions
Original
Interactions
Activation-ready
Strategy
O3 Planning system
What is a Growth Model?
Strategic framework
A strategic plan aligned against business ambitions and overall growth marketing and sales objectives, which provides a model for advanced GTM growth programs and ROMI.
Growth stack
7 interlocking layers provide the essential building blocks for growth, which help in describing, analyzing, measuring and designing growth models.
Growth priorities
26 strategic areas across the growth stack layers, which represent the priority areas and functions for achieving maximum performance and growth outcomes.
Growth CX blueprint
Our 5 tenets of customer experience blueprint (represented below) connect key strategies and use cases to create an approach for connecting customer channels and touchpoints.
The Original Growth Model
Overall Strategy
Ensures the core platforms and overall strategies are locked down to drive the development of an effective integrated digital marketing plan.
Reach & Attract
We address the core targeting strategies across all stages of the buyer journey using a combination of data-driven paid, owned and earned media.
Engage & Inspire
Engage prospects across websites, hubs, landing pages and content to ensure effective content engagement, lead capture and buyer profiling.
Convert & Grow
Convert prospects by lead gen, lead scoring, lead nurturing, lead routing and management, sales integration and remarketing. Then activate cross/upsell strategies to drive loyalty and advocacy.
Analyze & Optimize
Measure marketing performance with defined and standardized metrics, KPIs, reporting and optimization strategies.
How We Can Build an Original Growth Model for You
The Original Growth Model is powered by Original Insights, Original Inventions and Original Interactions. Led by real-time data intelligence, strategic positioning fires up creative communications to be delivered by the world’s smartest go-to-market technology.
Explore our O3 Planning System
O3Planning system
Ready for Growth?
Intelligent growth is in our DNA. We’ve been modeling growth for nearly 50 years and have it down to a fine art. That’s why we’ve been named Agency of the Year by ANA Business Marketing for five years consecutively and eight times in the past ten years.
